J Clin Outcomes Manage
Improving tobacco treatment outcomes at Fallon Community Health Plan
Abstract Objective: To describe the development and implementation of a comprehensive tobacco treatment program intended to improve smoking cessation rates among members of Fallon Community Health Plan. Methods: Program participants attend group support/educational sessions. Sessions are held weekly year-round and participants attend on a drop-in basis. Phone counseling is offered as an alternative to the group sessions. Plan members may purchase low-cost nicotine patches at the sessions or by mail. Posters in clinics, limited advertising, and public relations campaigns are used to attract new people to the program. Persons are also referred from the planís disease management and high-risk programs. Most people report learning about the program from their physician or a friend. Results: The program consistently serves a number of new people each month and achieves quit rates as good or better than national averages for group programs. Smoking prevalence statewide and among members has declined. Conclusion: A comprehensive tobacco treatment program that offers group support is helpful to members interested in quitting smoking.
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